Team Members: Tia Zakis, Josh Williamson, Lauren Aytekin and Giorgia Adkins
Cannes Future Lions Lego Campaign
Art Direction, Copywriting & Design
With the rise of technology, children are no longer getting the creative stimulation they need from their play time.
The ‘Prodigy Begins With Play’ campaign will ensure that playing with LEGO is seen as essential for building genius.
Artwork and Animations